TIRF logo
Traffic injury Research Foundation

About The Project



Anheuser-Busch takes the issue of drunk driving very seriously. In the past three decades, our company and its nationwide network of 600 independent wholesalers have invested more than $830 million in national advertising campaigns and community-based programs to encourage responsible drinking and prevent drunk driving. These efforts include creating national media campaigns to promote personal responsibility and designated drivers, training retailers to spot signs of intoxication and to handle them effectively, and offering safe ride programs for patrons, which include designated driver and cab ride components.

Anheuser-Busch also supports strengthening the legal system to effectively deal with those high-risk drunk drivers responsible for a significant number of alcohol-related deaths and injuries on our roads – those with high BACs and repeat offenders. These changes include tougher sanctions for repeat and hard-core offenders, improved communication and cooperation among justice professionals, enhanced training and education, expanded use of technologies to improve the identification and processing of hard-core offenders, simplified and streamlined DWI laws, and improved recordkeeping. For more than 15 years, Anheuser-Busch has funded research by the Traffic Injury Research Foundation to improve understanding of the hard core drunk driver problem, to identify effective strategies to deal with this population, and to strengthen the entire DWI system to ensure that these offenders are subject to strategies that are proven to reduce drunk driving and protect the public.